Our values

Freedom is our driving force, our raison d’être, our constant goal. It is expressed individually in the way we think and act, nothing holding us back.

The brand’s modernity and freedom of thought mirrors that of the character it was named after in Zadig, or The Book of Fate. It is our heritage, and inextricably connects us to the world of art. We see the world through this prism, both curious and attentive. This desire to stay alert, to be aware of current environmental and societal issues, is our way of cultivating empowerment.

Every day, we strive to communicate this mindset to our community. We promote the freedom to dress however you want, to be unique rather than just like everyone else. The in-store experience with our Zadig Stylers is at the heart of this process.

Being unique is a source of strength and something we are proud to have cultivated from the creation of the brand. It demonstrates the freedom that underpins our DNA and is evident in the melting pot of personalities and cultures that come together to enrich the brand. Our Swedish Artistic Director, Cécilia Bönström, is just one of them. She offers a different perspective on the inimitable cool Parisian style that characterises the brand.

Uniqueness is expressed in the paths of those that fuel the brand. It is proof of the confidence we place in individuals and their talents. It prioritises enthusiasm and the pleasure of working together. It protects the creativity and agility that reign at Zadig&Voltaire.

This mindset resembles a philosophy: encouraging the members of our community to free themselves of external pressure.

Being unique is a source of strength and something we are proud to have cultivated from the creation of the brand. It demonstrates the freedom that underpins our DNA and is evident in the melting pot of personalities and cultures that come together to enrich the brand. Our Swedish Artistic Director, Cécilia Bönström, is just one of them. She offers a different perspective on the inimitable cool Parisian style that characterises the brand.

Uniqueness is expressed in the paths of those that fuel the brand. It is proof of the confidence we place in individuals and their talents. It prioritises enthusiasm and the pleasure of working together. It protects the creativity and agility that reign at Zadig&Voltaire.

This mindset resembles a philosophy: encouraging the members of our community to free themselves of external pressure.